Alpine Pearls Association
Alpine Umbrella Brand for Soft Mobility in Tourism
The Alpine Pearls Association is a network of 28 extraordinary communities that offer carefree, yet conscious ways to enjoy holidays in environmentally friendly fashion. Like a necklace of pearls, these Alpine Pearl villages are strung across the entire Alpine area. This necklace includes melodious names, such as Arosa, Bled, and Berchtesgaden, known winter and summer sports destinations, but also quaint, lesser known resorts, such as Chamois and Mallnitz. You can find these Pearls in Germany, France, Austria, Italy, Slovenia, and Switzerland.
High Quality Standards for a Sustainable Holiday Experience
All 28 Pearls of the Alps stand together for softly mobile travelling. All of our holiday resorts meet stringent quality criteria to assure that our guests will enjoy a stress- and carefree holiday while protecting our climate and preserving the environment. Soft mobility is our main focus: Environmentally friendly recreational activities, reduced-traffic town centres and mobility guarantees with convenient transfer services are a "must" for the Pearls. You can do entirely without a car and not miss a beat!
A New Holiday Concept
Fascinating: Naturally Soft Holidays
Anticipate unforgettable adventures in the fresh, crisp mountain air, alpine culture, ample sports activities and many delicious regional dishes! Whether you are looking for wellness, outdoor activities, or relaxation in the mountains, just leave your car behind and experience it all the soft way. From the time you arrive here by bus or train to the time you leave, you will delight in convenient services and conscious relaxation. You can – but don’t have to – keep your car at home.
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How it all started
January 29, 2006, Alpine Pearls was established by 17 member villages, the “Pearls of the Alps”. The Association was the result of two successive EU projects (Alps Mobility and Alps Mobility II). Both of these projects originated in an initiative by the Austrian Ministry of Agriculture, Forestry, Environment, and Water Management.
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