EVTZ Alpine Pearls mbH

Finally 18 years old - Alpine Pearls is growing up! 😉

The Alpine Pearls Association was founded exactly 18 years ago. Originating from EU-funded projects on the topic of environmentally friendly mobility, Alpine Pearls set the course for car-free holiday offers in the Alps as a pioneering organisation.

A lot has happened since 2006...

The aim is still to support the member destinations in the area of environmentally friendly tourism and mobility offers, paying attention to the three aspects of sustainability. At the same time, Alpine Pearls is also a platform and a community. Challenges, which are often of a similar or identical nature transnationally, should be tackled together and solved through exchange and as a like-minded community, so that all Alpine Pearls continue to develop.

Peter Brandauer:
"The focus topic of the Alpine Pearls, environmentally friendly mobility, is more topical than ever. New solutions are needed here, but also courageous municipalities and destinations that want to break new ground and bring theory and practice together."

The offers have become more diversified.

At their core, all activities continue to pursue the goal of sustainable tourism mobility, which involves travelling to and from the destination as well as the so-called "last mile" on site. The focus is on public transport and is complemented by additional offers such as transfer services.

In addition to transnational cooperation and the topic of mobility, Alpine Pearls is also committed to sustainable development in Alpine tourism in other areas. Topics such as governance, youth participation and sustainable energy are examples. In order to provide its members with the best possible support, the EGTC Alpine Pearls offers four key areas:

  • Platform & Network
  • Knowledge & further development
  • Projects & Financing
  • Communication & Marketing

Structurally evolving into an EGTC

In 2022, Alpine Pearls switched from the form of an association to the new legal form of an EGTC (European Grouping of Territorial Cooperation), which opens up new development opportunities and more intensive cooperation across borders. In particular, the implementation of and participation in EU-funded projects is also improved and contributes to the transnational networking and positioning of Alpine Pearls' focus topics. The member locations benefit from new collaborations as well as findings and analyses from pilot activities and the active role in thematically diverse topics.

EVTZ Alpine Pearls mbH