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Cross-country World Cup in Cogne as a sustainable event

v  ©Paolo Rey; Europacup
©Silvia Ombellini: Electric vehicle
Winterpanorama Cogne

Regular sporting events take place in the Alps, which among other things produce enormous greenhouse gas emissions and garbage. In order not to endanger the beauty and the well-being of nature, there must be a change of course. The alpine pearl Cogne in the Aosta valley is considered a pioneer of this respect, which organizes the cross-country skiing championship on February 16th and 17th 2019. 21 nations are expected to be at the scene at the foot of the Gran Paradiso in mid-February and millions of international viewers around the world are expected to watch the TV broadcasts of the competition.

The cross-country World Cup is not only a great spectacle, but also an opportunity for the tourist resort of Cogne to once again promote the matter of sustainability. As a member of Alpine Pearls and as a 'Green Destination', Cogne is already promoting eco-conscious tourism and sustainability in the Alps, but by hosting a sustainable event in the shape of the Cross Country World Cup, responsibility is taken and awareness of the beautiful yet fragile nature of the Gran Paradiso Nature Park is created.

Road map for a sustainable event

To minimize the environmental and social impact of such a large sporting event, the city of Cogne has designed a sustainability plan for the event. This 'road map' includes the reduction of CO2 emissions from the additional power generators for the media center and for the technical area of ​​the race. By sensitizing the generators' operators to using them only when really necessary and using the latest generation of electricity generators that minimize the consumption of biodiesel, CO2 emissions should be kept as low as possible.

Soft mobility is also particularly promoted in the 'Road Map' for the Cross Country World Cup: Free shuttle buses take guests and spectators to the various venues of the race, so that your own car can safely stay at home and mobility is nevertheless guaranteed. Also, the members of the Organizing Committee adhere strictly to the rules of soft mobility - in order to get from A to B on site, they use exclusively the electric car. Furthermore, all spectators arriving by electric car will have free access to the World Cup and as well access to the VIP stage. For the sporting event, the charging infrastructure in Cogne has been expanded to facilitate the arrival of electric vehicles, there are now 10 charging stations for electric vehicles throughout the city.

Another aim of the event's sustainable plan is to make guests and residents aware of the topic of garbage collection, especially cigarette remains, which are often thrown to the floor at large events like this and left lying around. Cogne has therefore decided to install waste containers on the racing grounds. Around the race, plans are being put in place to draw attention to waste separation and to encourage smokers to responsibly handle their consumption and cigarette butts.

Normally, such major events use temporary facilities and structures that are often thrown away themselves or simply no longer needed after the event. In order to avoid unnecessary waste of resources, the World Cup will make investments that will continue to benefit Cogne after the event, or rent necessary items for the duration of the event, says Giuseppe Cutano, Sustainability Manager for Cogne. Another huge environmental problem of our time is the use of plastic bottles. Plastic has no place in our oceans and yet it is predicted that by 2050 there will be more plastic in our oceans than fish. In order to make people aware to this issue and to prevent plastic waste, Cogne promotes free water supply. Thus, while reducing the production of plastic waste, guests can enjoy fresh mountain water from the Alps, so to speak 'from here' from the mountain spring on site, in glasses that are used several times and can even be take home by the guests as souvenir. Hence, the spectators of the World Cup will always remember the sustainable event in Cogne.

The measures that Cogne takes for the environment during the World Cup are impressive. With the aim of reducing greenhouse gas emissions as much as possible, it is no coincidence that the Alpine Pearl Cogne has been nominated for the third time as one of the Top 100 Green Destinations. Cogne continues to strive to promote sustainability for the benefit of its guests, locals and the world.